A diamond truly is a unique gemstone. The word diamond comes from the Greek word adamas which means unconquerable. Nothing compares to the hardness of a loose diamond. The diamond is the king of gemstones because of it's rareness, optical qualities and hardness.

Novori only sells certified loose diamonds that meet strict quality standards. We even reject diamonds that other online dealers may sell because we want you to be absolutely sure that you have a quality gemstone with impeccable quality. That is how we are able to ensure your total satisfaction and provide a no hassle, 30 day exchange policy with all Novori loose diamonds.

We can help you find the right diamond that will provide a lifetime of enjoyment for your life partner. Your appreciation of diamonds will come from your understanding of the 4 C's known as Cut, Clarity, Color and Carat-weight. Our first step is to explain what these are.

The Diamond is the hardest known natural material (third-hardest known material after aggregated diamond nanorods and ultrahard fullerite), whose hardness and high dispersion of light make it useful for industrial applications and jewelry.

Diamonds are specifically renowned as a material with superlative physical qualities — they make excellent abrasives, which also means they hold a polish extremely well and retain their luster. About 130 million carats (26,000 kg) are mined annually, with a total value of nearly USD $9+ billion, about 100,000 kg are synthesized annually.

The word 'diamond' derives from Greek adamao, meaning 'I tame' or 'I subdue' or the related word adamas, which means 'hardest steel' or 'hardest substance' - suggesting perpetual and eternal love. Since ancient Greece, diamonds and diamond jewelry have been the traditional symbol of love, and the ancients believed they were hardened dew drops, splinters from the stars or crystallized lightning. A diamond is the hardest substance known to humankind and is made of a crystallized carbon that has unique powers of light reflection. Since diamonds are composed of a single element, they are the purest of all gemstones.

Although in earlier times jewelry was created for more practical uses, such as wealth storage and pinning clothes together, in recent times it has been used almost exclusively for decoration. The first pieces of jewelry were made from natural materials, such as bone, animal teeth, shell, wood, and carved stone. Jewelry was often made for people of high importance to show their status and, in many cases, they were buried with it.

The Value of a Diamond: The Four C's

The most familiar usage of diamonds today is as gemstones used for adornment. This usage dates back into antiquity and predates other uses. The dispersion of white light into spectral colors, is the primary gemological characteristic of gem diamonds. In the twentieth century, experts in the field of gemology have developed methods of grading diamonds and other gemstones based on the characteristics most important to their value as a gem. Four characteristics, known informally as the four Cs, are now commonly used as the basic descriptors of diamonds: these are carat, cut, color, and clarity.

Popularity of diamonds has risen since the 19th century because of increased supply, improved cutting and polishing techniques, growth in the world economy, and innovative and successful advertising campaigns. They are commonly judged by the “four Cs”: carat, clarity, color, and cut.